For this collaboration, I illustrated for a MYCHALOM, Sample Lover popup event, I brought the theme of "Dress like you're going somewhere better later" to life through my various drawings. From digitally-enhanced Instagram content (Posts, Stories, Reels & Ads) to a special hand-drawn window display at the physical location in Milan, Italy. My designs captured the attention of passersby, drawing them into the store and providing the perfect backdrop for their next social media post.